Packaging
“It’s toothpaste” I hear you say, “what could they possibly do?” I’ll tell you what, smarty-pants. They can start with a recyclable plastic squeezy tube. They can pop a pump-top on the end, one that deposits the perfect amount onto your toothbrush, giving it a high-end toothpaste look. Then, they can do some lovely minty green and soothing tonal prints on the packaging. This is haute couture toothpaste, people. And my, it makes me feel special!
Product
I admit I am a little biased here. I know what goes into regular toothpaste and let me tell you, I wouldn’t give it to my worst enemy (ok, maybe just a little bit). Nasty stuff, and it goes right onto your gums and tongue, where the membrane is so sophisticated and is designed to absorb straight into the blood stream. What’s more, the SLS in regular toothpaste makes one look like a rabid dog, while actually doing nothing. NOTHING. Oh, except leaching toxins into your mouth.
I have tried many types of natural toothpastes. But I ‘speshally like this one. Number one: it is certified organic, certified vegan, and certified cruelty-free. Number two: it is chock-full of excellent, healthy ingredients including coconut oil, peppermint and spearmint oil, sodium bicarbonate, clove bud essential oil, and stevia. Number three: No sugar, no fluorides, no SLS, no palm oil. Zero nasties. Fantastic ingredients to help with gum disease (gingivitis), and bad breath. And of course to makes your little pegs sparkle like dewdrops in the morning sun.
Despite all the oils, it isn’t oily at all. The spiel on the tube describes it as a mousse, but to be honest it is more of a clear / yellow gel. The minty freshness is captivating (yes, CAPTIVATING), and I love the fact that it doesn’t have that overly saccharine, fake sweetness. It’s just fresh and clean. I think it would be perfect for kids who are partial to swallowing their toothpaste.
Cost / Usage
Two pumps is the perfect amount for an adult. It has been 4 weeks and I still have half a tube left. That’s with two people using it twice a day. Pretty good, I reckon! I know that regular toothpaste is pretty toxic, and so to me (and my meager wage), I think the price is worth it. It is your mouth, after all!
FROM: Australia
SIZE: 70ml
RRP: AU$15
www.pureandgreenorganics.com.au
About barenakedbeauty
